We’ve seen many bloggers organizing product giveaways on their blogs, but what are the reasons they do this? It could be any one of the reasons below:
Clearing old inventory
Many site owners like to use product giveaways to lure readers in. Some like to use products such as software licenses or other digital products like a WordPress Plugin in their giveaways, while others might use a variety of biz promo items such as laptop bags, mouse pads, and mobile phone cases as a sort of enticement. However, you don’t necessarily have to search for sponsors for products or buy something fancy and expensive on your own to run a blog giveaway. Most people love free stuff, an old key-chain or a pen that you’ve bought and sits in the drawer may do the job. Just make sure they are still usable though.
A way to say ‘Thank you’ to your readers
Your readers visit your blog, read your content, leave worthy comments and share your articles over their social media accounts. They are your loyal supporters. Organizing a blog giveaway would make them feel appreciated by you, hence building stronger relationships.
Encourage feedback and more interaction
Don’t just simply “give away” the product. Make your readers do something in order to get it. It could be leaving a constructive comment, Tweet about the giveaway, Like an article or subscribe to your newsletter, etc.
Create awareness about a new product
Sponsors might offer you their products to run a blog giveaway. They see great potential in sponsoring because your site has good traffic and large readers base. Products will be sponsored, but in return, you have to write a little review, mention or just add a link to their sites on the post about the giveaway. This is actually a win-win for both sides. You receive free products to run a blog giveaway and the sponsors get the advertising.
Attract new readers
As mentioned previously, most people love free stuff, right? People tend to stick to your site if your site organizes product giveaways on and off because they don’t want to miss any chance of getting free stuff. The power of sharing is unquestionable, hence make sharing the giveaway on your readers social media a must-do in order to take part, this will ensure your blog being noticed by a wider and newer audiences.
Conclusion
A well planned product giveaway can end up being a major boon to your blog. Spend enough time preparing the right product and the right parameters, and you’ll discover how to do a giveaway that gives back in a big way.
Any other reasons that might make you run a product giveaway on you blog? Let us know.
Encourage feedback and more interaction is the main purpose of my blogs. Giving something in return. 🙂
The most effective way of attracting new visitors , increasing traffic and reducing the bounce rate of your blog 🙂
Recently there was a giveaway of iPhone-5 on a blog and it increased their lot of readership .
Really? Mind telling us which blog was that? 😛
I forgot the blog name 😛
but they gave not one time but 2 times 😀
I’ll let you know as soon as I remember it.
Quick benefits:
1) Let user know about interesting stuff and make them aware about what they can get.
2) Giving them a fare chance to get it for free.
3) Make your site worthy in front of your valuable readers.
Hi Peter Lee,
I believe that organizing a giveaway is the best way to take your blog to the next level.. 🙂
Thanks for listing some advantages 🙂
Thanks for sharing your thoughts, Dhruv.
Everybody likes free stuff. Products giveaways is a great way to get noticed in a crowded marketplace. Thank you for the article.
Hi Peter,
I have always been supporting the giveaways, they are really good from everyone’s point of view.. The blog owners, the visitors, the product owner; all are benefited! 🙂
Yea, you are like the “Santa” of TTW, Zainil 🙂 Keep those giveaways coming okay?
Sure.. I myself love the giveaways & hence I would be surely getting more & more giveaways! 🙂
But these days I am hardly getting anytime to work on TTW’s Giveaway section, as Stoogles & 2012Onwards are also to be handled.. But I assure you that I would be surely organizing more giveaways soon! 🙂
I have previously worried about how my website could possibly offer giveaways, but now am thinking about using eBooks as giveaways. I don’t think you even have to write one yourself – there may be those you can redistribute for free, or get someone to write one for you online
Using eBooks is a good idea, Steve. Hope your giveaways go well. Thanks for commenting.
Hi Peter,
Gifts can also be used as prizes for contests. Last year during my birthday, I received 2 Nintendo 3DS. Since they were both red in color, the two friends who gave them to me will not know which one is which, so, I made one as the prize for the best guest post in my blog which lasted for a span of 90 days. The best thing about giving product giveaways or holding contests is that your traffic more than doubles its normal rate. With the right amount of ads and strategic placement of affiliate links, it certainly becomes profitable.
My thoughts exactly!
A couple of years ago, many bloggers used giveaway e-books to get email subscribers but I think it doesn’t work so good anymore. A lot of giveaway stuff is PLR, but if you can give away good information, you will get happy followers.
These days a lot many bloggers are indulging into the task of giving the product giveaways. These are indeed the valid reasons for this exercise. Thanks for this post.