Important Social Media Tips

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social mediaIf you are thinking of ruling the social world with more than a million followers and millions of likes on every post you make, you should improve your social media marketing strategy.

Here are some social media marketing tips for you:

Twitter is important

Well, Twitter is definitely important because it is easy to attract audience on the micro-blogging social network. Twitter allows you to rely on hashtags and engage an audience, while you create unique content. To grow your audience on Twitter, you should start following relevant people. Once you have started following popular people on Twitter, dig into their list and look for interesting people to follow and hopefully you will get a follow back.

Analyze your content

Would you follow someone’s account which is providing you with something new, but isn’t interesting?

In most of the cases, your answer will be ‘No’. Similar will be your followers or prospective followers’ response. So, apart from providing unique content, it is important to provide interesting content too.

The effectiveness of your content will attract your followers. So, make sure that your content is effective.

Traditionally, we analyze our content’s effectiveness after publishing our content. Nowadays, we have software like BuzzSumo that can help you improve your posts even before you publish it.

Visual content

Well, your posts are important. But content in varied forms is appreciated by followers. So, some of your posts should be textual, but most of your content should be visual. Visually content attracts followers instantly.

For new bloggers, social media is a goldmine. However, if you want to drive real traffic to your blog or site, you should make sure that you include visual content in your posts.

Visual content can be in the form of images, videos and even Slideshare.

If you have a business that is primarily related to images and videos, you should choose a platform like Instagram and link it to other popular social platforms to multiply your popularity.

If you are planning to attract your customers primarily with videos, have a sophisticated YouTube channel and make sure that you post regularly.

Be specific

Well, linking your YouTube, Instagram, and Pinterest account to other social networks is good. However, make sure that you do not link your textual content to other social platforms.

For example, if you are popular on Twitter and want to popularize your Facebook channel via Twitter, you may think of linking your Twitter account to Facebook so that your regular Facebook posts can be updated on Twitter. With this, you may expect your Twitter followers to click on the follow-up link and be directed to your Facebook page and like your Facebook page or vice versa. Don’t even think of it. This trick doesn’t really work. So, it is important to have a separate social media channel plan for each social network.

For every social networking site, you should set a target audience and a sales goal related to your target audience. With Twitter, you have limited characters to express your thoughts. So, you should have a content strategy that can express more with limited characters. With Facebook, you have the liberty to make even a big post and let your followers read it comfortably. So, have a different social media channel plan for each social networking site and have a different desired action too.

Consistency

Well, consistency is important because it is the best way to keep your followers engaged and even grow your follower count at the same time.

If you are regular and your posts are valuable, interesting, relevant and unique, you can expect your followers to like, re-tweet and favorite your posts.

Frankly, for content consistency, you should know your content categories and keep a track of posts you have released. Make sure that you do not repeat your posts unnecessarily.

Schedule your posts

If you know that your target audience is awake and surfing the social networking site, even when you are sleeping, then you should schedule your posts. Scheduling posts is a luxury that can help you reach your target audience, even when you are sleeping, or you are caught up with some other task.

Hangouts

Google+ has been a failure in many ways. However, you can expect the Hangout feature to stand out and help you grow your reach. So, host a Hangout session and get in touch with your followers. We have seen people using it wisely and improving their follower count.

Use it and make the most of it, before Google+ turns history.

Hashtags

Well, we all know that hashtags are important and using it is an art, seriously! Many people use random hashtags to gain popularity. However, random hashtags may not be as helpful as you might think. So, start using relevant hashtags and keep a track of it.

Before choosing hashtags, be sure that your selected hashtag is easy to remember, popular and easy to spell too.

Tablet

Bigger screen, better quality, and effective posting are what one can do on a tablet. Well, if you are planning to make strategies on your laptops and PCs, your strategies might fail because you should have a platform that can help you post quickly and with ease.

So, get a tablet that can help you make quick posts and at the same time, the quality of each post can be maintained.

Planning to buy a tablet? You can buy it online at Sears.com. Sears.com offers every popular brand. So, you should find your favorite brand and buy it at a reasonable price. Even 20% off Coupons are available at various coupon sites. However, choose coupons that can be clubbed with existing offers listed on the store. Also, make sure that your chosen coupons are not expired. Expired coupons will not help you get an exciting deal on your purchases.

Apart from this, what social media tips and tricks have you tried to attract your target audience?

If you wish to share your thoughts, you can post them in the comments sections below.

[Image credit: Jason Howie, Flickr]

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