If you are thinking of ruling the social world with more than a million followers and millions of likes on every post you make, you should improve your social media marketing strategy. Here are 20 social media marketing tips for you:
1. X (Formerly Twitter) is important
Well, Twitter is definitely important because it is easy to attract audience on the micro-blogging social network. Twitter allows you to rely on hashtags and engage an audience, while you create unique content. To grow your audience on Twitter, you should start following relevant people. Once you have started following popular people on Twitter, dig into their list and look for interesting people to follow and hopefully you will get a follow back.
Pro Tip: Discover the meanings of common X (Twitter) symbols and icons to enhance your Twitter experience.
2. Analyze your content
Would you follow someone’s account which is providing you with something new, but isn’t interesting?
In most of the cases, your answer will be ‘No’. Similar will be your followers or prospective followers’ response. So, apart from providing unique content, it is important to provide interesting content too.
The effectiveness of your content will attract your followers. So, make sure that your content is effective.
Traditionally, we analyze our content’s effectiveness after publishing our content. Nowadays, we have software like BuzzSumo that can help you improve your posts even before you publish it.
3. Visual content
Well, your posts are important. But content in varied forms is appreciated by followers. So, some of your posts should be textual, but most of your content should be visual. Visually content attracts followers instantly.
For new bloggers, social media is a goldmine. However, if you want to drive real traffic to your blog or site, you should make sure that you include visual content in your posts.
Visual content can be in the form of images, videos and even Slideshare.
If you have a business that is primarily related to images and videos, you should choose a platform like Instagram and link it to other popular social platforms to multiply your popularity.
If you are planning to attract your customers primarily with videos, have a sophisticated YouTube channel and make sure that you post regularly.
4. Leverage User-Generated Content
Encourage your followers to share their own content related to your brand or niche, whether it’s through reviews, testimonials, or creative posts. Sharing or featuring this user-generated content not only provides you with authentic material but also makes your followers feel valued and part of your community.
5. Engage with Your Audience
Engagement goes beyond posting content. Respond to comments, participate in discussions, and even ask your followers questions to foster a sense of community. This interaction can increase your visibility and encourage more people to follow and engage with your content.
Pro Tip: Want to know more about engaging with your audience? These 5 effective strategies will help you to engage your audience on social media and capture their hearts.
6. Utilize Stories and Live Streaming
Features like Instagram Stories, Facebook Stories, and live streaming services are incredibly popular. They offer a more personal and immediate way to connect with your audience. Use these features to give a behind-the-scenes look at your operations, host Q&A sessions, or share spontaneous moments.
7. Be specific
Well, linking your YouTube, Instagram, and Pinterest account to other social networks is good. However, make sure that you do not link your textual content to other social platforms.
For example, if you are popular on X (Twitter) and want to popularize your Facebook channel via Twitter, you may think of linking your Twitter account to Facebook so that your regular Facebook posts can be updated on Twitter. With this, you may expect your Twitter followers to click on the follow-up link and be directed to your Facebook page and like your Facebook page or vice versa. Don’t even think of it. This trick doesn’t really work. So, it is important to have a separate social media channel plan for each social network.
For every social networking site, you should set a target audience and a sales goal related to your target audience. With Twitter, you have limited characters to express your thoughts. So, you should have a content strategy that can express more with limited characters. With Facebook, you have the liberty to make even a big post and let your followers read it comfortably. So, have a different social media channel plan for each social networking site and have a different desired action too.
8. Consistency
Well, consistency is important because it is the best way to keep your followers engaged and even grow your follower count at the same time.
If you are regular and your posts are valuable, interesting, relevant and unique, you can expect your followers to like, re-tweet and favorite your posts.
Frankly, for content consistency, you should know your content categories and keep a track of posts you have released. Make sure that you do not repeat your posts unnecessarily.
9. Schedule your posts
If you know that your target audience is awake and surfing the social networking site, even when you are sleeping, then you should schedule your posts. Scheduling posts is a luxury that can help you reach your target audience, even when you are sleeping, or you are caught up with some other task.
10. Hangouts
Google+ has been a failure in many ways. However, you can expect the Hangout feature to stand out and help you grow your reach. So, host a Hangout session and get in touch with your followers. We have seen people using it wisely and improving their follower count.
Use it and make the most of it, before Google+ turns history.
11. Collaborate with Influencers
Partnering with influencers who have a strong presence in your niche can dramatically increase your visibility to a relevant audience. Choose influencers whose brand values align with yours for authentic collaborations that can lead to increased followers and engagement.
12. Hashtags
Well, we all know that hashtags are important and using it is an art, seriously! Many people use random hashtags to gain popularity. However, random hashtags may not be as helpful as you might think. So, start using relevant hashtags and keep a track of it.
Before choosing hashtags, be sure that your selected hashtag is easy to remember, popular and easy to spell too.
13. Utilize Social Media Analytics
Beyond third-party tools like BuzzSumo, use the analytics tools provided by the social media platforms themselves (e.g., Twitter Analytics, Instagram Insights) to track the performance of your posts. Analyzing this data helps you understand what types of content resonate with your audience, allowing you to adjust your strategy accordingly.
14. Paid Advertising
While organic reach is essential, social media platforms offer targeted advertising options to boost your visibility. With the ability to target specific demographics, interests, and behaviors, paid ads can help you reach a larger, more relevant audience.
15. SEO for Social Media
Optimize your social media profiles and content for search engines. Use relevant keywords in your profile bio, post descriptions, and hashtags to improve visibility in search engine results pages (SERPs) and within the platforms themselves.
16. Cross-Promotion Across Channels
While it’s important to tailor your content for each platform, don’t forget to cross-promote your profiles. Mention your presence on other platforms to your audience but do so in a way that provides value. For example, direct your Twitter followers to Instagram for more visual content.
17. Content Curation
While creating unique content is key, curating content from other sources can also provide value to your followers. Share relevant articles, videos, or posts from thought leaders in your industry. Just make sure to give credit to the original creators.
18. Contests and Giveaways
Organizing contests and giveaways is a powerful way to increase engagement and reach. People love free stuff, and they’re likely to share your contest with friends, increasing your visibility. Ensure your contests are easy to participate in and share across social media platforms.
19. Stay Updated with Social Media Trends
Social media is always evolving, with new trends, features, and algorithms emerging regularly. Stay informed about these changes and be willing to adapt your strategy to stay ahead of the curve.
20. Use a Tablet
Bigger screen, better quality, and effective posting are what one can do on a tablet. Well, if you are planning to make strategies on your laptops and PCs, your strategies might fail because you should have a platform that can help you post quickly and with ease.
So, get a tablet that can help you make quick posts and at the same time, the quality of each post can be maintained.
Apart from this, what social media tips and tricks have you tried to attract your target audience?
If you wish to share your thoughts, you can post them in the comments sections below.
Hello Peter,
You made some very valid points. Interlinking social media accounts is very bad strategy and doing so will make you look very unprofessional. Every social media platform is different and excellent for businesses of all sizes, especially when there is a limited marketing budget at hand.