If you’re looking for a crash course in the most effective marketing strategies online, this article will show you just that.
All newbie marketers or small business owners looking to take advantage of the unique opportunities offered by the internet need to know which methods work and which don’t.
The following are the most effective marketing methods online, and should be included in your marketing plans in the short, medium and long terms.
Search Engine Optimization
Your website has to be optimized for the search engines. It’s not just enough to splurge on a new snazzy website with whistles. You need to make sure that people see it.
Optimizing your website using on-page and off-page optimization techniques is the best way to secure higher search engine rankings. While search engine optimization has huge ROI potential, its only downside is it takes time. What you can do, however, is start doing it right now while working on other marketing plans.
Paid Search Marketing
This can be in the form of pay per click ads, media buys, contextual display advertising and banner ads. This is the fastest way to generate near-instant revenue. For pay per click advertising, your best options right now include Google Adwords, Bing AdCenter, Facebook Ads, YouTube Ads and Twitter Ads.
For media buys, you’d have to look for traffic networks and high traffic websites. These are the major portals with access to billions of individuals. Please note that you will need a more comprehensive training for each of these if you want to succeed.
However, paid search marketing can be an indispensable part of your marketing. The good thing is it can complement your SEO efforts. Over time, as your website starts ranking, you can gradually lower your ad spend.
Everyone owns a mobile phone these days; not just mobile phones, but smartphones. This means that they are easily reachable.
Even though mCommerce – purchases through mobile phones – haven’t become ubiquitous, more and more people are looking up products and business online before switching to their PCs and tablets to make their purchases or hire a service.
So, mobile marketing should be a veritable part of your marketing plans. The great thing about mobile marketing is that it can generate near-instant traffic to your website or online storefront. The downside is it’s not cheap. However, seeing as mobile devices will only become even more common, having a mobile marketing plan is a smart idea.
YouTube is the world’s second largest search engine. That’s because billions of people are using it on a daily basis to find videos on whatever they want. As a marketer, videos should be an active part of your marketing mix.
Not only can you do your video marketing for free – all you need is a camera, a video editing software and a list of video sites to upload your videos to – you can decide to generate instant traffic from YouTube Ads. Videos are more interactive, more convincing and capable of delivering high conversion rates as well as excellent returns on your investment. If you weren’t thinking of video before reading this, you should start now.
What is your brand’s story? How are you going to tell that story? How will you get the word out on that story? How will people who know little to nothing about your brand fall in love with your brand and stay with you?
The answer is content marketing. This is one of the cheapest marketing strategies for beginners. Whether or not you’re on a budget, this is definitely a must-use plan.
To make this work, you’d have to create lots of content in the form of articles, blogs, infographics, images, podcasts, webinars, reports, guides, white papers, and videos. This often requires a lot of time equity, but when done consistently, can produce pretty significant returns on investment.
There you go. With all these strategies as part of your marketing arsenal, you cannot go wrong. If you need help with coalescing these techniques or coming up with a proven strategy, the marketing experts at Kreativa can help you.
Author: Oscar King owns a small company and has personally dealt with the ends and outs of social medial marketing. He enjoys sharing with his audience the ins and outs of successful marketing. If you would like to learn more about Oscar and his tips, check out his Google+ profile.