Social media has been a significant game changer in many industries. Once dismissed as the tool for teenagers and individuals who liked to socialize and make friends online, social media has been proven to be a powerful means for businesses to reach out to their target market and expand their reach in their respective industries. It has also become a tool for individuals to interact with other people anywhere on the world. Learn more about Pinterest and find out how you can leverage its benefits to your advantage.
What is Pinterest?
Pinterest is a social photo sharing site that allows users to post photos, videos, discussions and other images in a pinboard style application. Users can easily upload image files onto the site and create their own collections based on themes of their choice. They could also use the ‘Pin it’ function on the site to place images from another online site.
Why sign up?
Pinterest reportedly enjoyed more than 10 million visitors recently and is one of the fastest rising social sites online. For people who want to get in early and take advantage of a unique opportunity, Pinterest is a good option. The potential to market and expand is present in Pinterest and is excellent for people who want a more creative outlet for their hobbies and interests.
Learning from Pinning
Pinterest is the perfect tool for photographers, fashion designers, illustrators, bakers, food artists, comic book artists, graphic artists and interior designers who want a more flexible way to showcase their work. The site allows users to customize the look and style of their online pinboard to suit their taste and personality. Many people use the site as an extension of their blog or personal website, a place where potential buyers and clients may view their work.
The good news is that Pinterest is also a terrific tool for non-professionals to use. From students to housewives to individuals who wish to share what they find interesting with other users, the site can be utilized for promoting anything from food and recipes, music samples and videos to new places to travel to. The site allows users to categorize their content based on virtually anything, such as personal favorites, size, popularity, novelty, even color.
The ‘Pin it’ feature can be utilized by the user or site owner but visitors to the site can also ‘re-pin’ content for use on their own pinboards. This allows users to keep track of which content is most popular among visitors and which ones are not getting any attention. Pinterest can also be accessed via popular social media sites such as Twitter and Facebook, making it easier to share images with friends and acquaintances.
[Read also: How you can use Twitter for Marketing]
[Read also: How to promote your Business on Facebook]
Unsocial? Let Pinterest work for you
If other social media sites are too overcrowded or mindboggling for you, Pinterest may just be the right tool for you. Simply ‘re-pin’, ‘mention’ or ‘like’. Interaction can start simply and later give way to messages and conversations. This works remarkably well if you are a bit shy or can best express yourself through images and videos. Be as creative as you like – Pinterest encourages originality – and watch your online credit grow.
Already joined Pinterest? What do you think of it so far? Yet to join? Why? Let us know in the comments.
Oh by the way, if you like this post and this blog, please follow us on Pinterest 🙂