Microsoft’s Phone story is, in general, overwhelmed with hardships and blocking difficulties. There are no breathtaking surges and not even more crushing falling there. It is just a kind of persistent labor of the company, which used to be the market leader (at least in the PC segment) and once underestimated the role of the emerging segment of portable devices.
Multiple trials to conquer the market share have been quite unsuccessful: few devices sold, little interest paid due to obvious weaknesses of the mobile platform in general as well as a lack of available content — quality, interesting and attracting apps for the mentioned devices. Zune phones were really something unusual at the market, but, unfortunately, not that efficient to gain the public interest and demand. However, that weakness might be equally accounted for the shortcomings of both hardware and software sides.
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Move to Fill in the Gap on the App Market
Windows Mobile, which Microsoft promoted several years ago, might have been even popular at some point, but it was quickly beaten by surging Apple’s mobile platform and gradually but menacingly emerging Android mobile environment. After the total revamp of the platform and sticking to Windows Phone, Microsoft did get a little chance to position itself at the mobile market and began to gradually strengthen its partnering with some grand gadget manufacturers such as Nokia, for example. Besides, special attention to Windows Phone developers was paid, and, though, the gap in quantity of Windows Phone apps and those available at the Google Play and Apple App Store is hard to cover in a limited time span, it seems that Microsoft has come up with some idea.
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Windows Phone App Studio is meant exactly for that. Anyone can set an account for free and design an app from an array of available app templates. Those who are more technically literate can later deliver modifications using Visual Studio or Blend tools. Such approach may seem really cheap, but Microsoft once made a bet on an average consumer and the PC market was conquered. It might well turn that now the company is trying to implement a similar strategy.
In Line with Mobile Trendsetters
In general, it seems these cautious steps forward have been a success, not a breathtaking one similar to that of Apple and not such an unbiased as that of the Android platform. It seems that Windows Phone has got into the top three positions just because Blackberry is quite ramshackle these days with no signs of possible reverse.
According to Worldwide Quarterly Mobile Phone Tracker run by IDC research agency and meant for close watching emerging trends at the smartphone market, Windows Phone shipments surpassed those of Blackberry pushing it out from the third place. That success is mainly Nokia’s contribution as the release of its two latest gadgets boosted the sales of Microsoft Phone platform devices. Moreover, strong sales from Nokia provide a consumer with an alternative to Android devices really flooding the market at the moment. As most Android devices have quite little to differentiate from one another except for the vendors’ shells installed, a good device from Nokia or even some other respectable manufacturers on the mobile platform powered by Microsoft can turn exactly what people seek for these days.
The mobile market is really unpredictable and consumers’ interest is easy to manipulate, but hard to rule. The one thing which is definitely clear these days: now Microsoft seems to be on the right way to the top.
[Image credit: Marc Biebusch, Flickr]